Many customers are already invested in Microsoft 365, Copilot, and the full Office suite, yet a substantial portion of this investment remains untapped. The key to unlocking this hidden value lies in empowering users to confidently adopt Copilot and maximise its capabilities. Without effective training—particularly engaging, video-based learning—organisations risk missing out on productivity gains and increased margins.
| 68% of Microsoft 365 features go unused by untrained users[1] | 40% of IT support calls are caused by avoidable user error[2] | 3x higher retention among trained customers[3] | 200+ TBSC video lessons ready to deploy today[4] |
Video-based training is especially effective at driving Copilot adoption, as it provides users with practical, visual guidance and builds confidence in real-world scenarios. By deploying tailored video lessons, organisations can bridge the knowledge gap, reduce support calls, and ensure more users make the most of Copilot and Microsoft 365. The statistics above highlight the urgent need: with nearly 70% of features going unused and support calls largely preventable, investing in engaging video content is the fastest route to unlocking Copilot’s potential and boosting customer retention
[1][2][3][4].
- [1] Microsoft Internal Data, 2024
- [2] Gartner, “The Real Cost of IT Support”, 2023
- [3] TBSC Customer Insights, 2024
- [4] TBSC Video Training Catalogue, 2024
MICROSOFT PARTNER INTELLIGENCE — APRIL 2026
The Untapped Revenue Hidden Inside Your Customers’ Software
Your customers are already paying for Microsoft 365, Copilot, and a full suite of Office tools. But without proper training, most of that value — and your margin — is walking out the door every single day.
| 68% of M365 features go unused by untrained users | 40% of IT support calls caused by avoidable user error | 3x higher retention among trained customers | 200+ TBSC video lessons ready to deploy today |
Your customers are drowning — and they don’t know why
When a business migrates to Microsoft 365 or adopts Copilot, the technology is only half the story. The harder half is adoption. Without structured training, employees default to old habits, miss powerful features entirely, and — critically — raise support tickets for problems that a ten-minute video lesson would have prevented.
As a Microsoft partner, every one of those unnecessary support calls costs you time, erodes your margin, and quietly frustrates a customer who had expected a seamless transition. Training isn’t a nice-to-have. It’s the difference between a customer who renews confidently and one who starts questioning whether the investment was worth it.
| The skills gap isn’t a technology problem — it’s a confidence problem. Users who understand their tools make fewer mistakes, ask for less hand-holding, and become your best advocates. |
The real cost of under-trained users
Think about what happens in a typical SMB that has just moved to Microsoft 365. Employees know Outlook and perhaps Word. But Teams calling, SharePoint document management, Power Automate workflows, and now Copilot AI assistance? These tools remain untouched — not because users don’t want them, but because nobody showed them how.
The knock-on effects are significant. Support volumes stay high. Productivity gains promised at the point of sale never materialise. Customers grow disillusioned. And at renewal time, they ask uncomfortable questions about value. For you as their partner, that’s a fragile relationship when it should be a loyal one.
Six reasons training transforms your partner business
| Reduce support costs Trained users generate dramatically fewer helpdesk tickets. Your team spends less time firefighting and more time on billable, high-value work. | Increase customer satisfaction Competent, confident users are happy users. Satisfaction scores rise when people feel empowered rather than overwhelmed by their software. |
| Generate new revenue streams Packaged training services are a clean, recurring revenue line. Sell as a one-off, a retainer, or bundled with your managed services offering. | Differentiate from competitors Most resellers simply hand over the licences. Offering structured training makes you the partner that actually delivers outcomes — a powerful distinction. |
| Deepen user skill levels From basic Office tasks to advanced Copilot prompting, progressive training lifts the entire team — not just the power users. | Improve customer loyalty Partners who invest in their customers’ success earn long-term loyalty. Training is proof of commitment that goes beyond the sale. |
Microsoft Copilot: the training imperative of 2026
Copilot represents the biggest shift in everyday computing in a generation. But it also represents the biggest adoption risk. Users who don’t understand how to prompt effectively, or how Copilot integrates with Teams, Word, and Excel, simply won’t use it — and will quietly resent the licence cost. Training on Copilot isn’t optional if you want your customers to realise its potential and attribute that value back to you.
The same applies across the Microsoft stack. Power users of Excel, Teams, and SharePoint are built, not born. A short, well-structured video lesson at the right moment changes behaviour in ways that no onboarding email ever will.
| The partners winning in today’s Microsoft ecosystem aren’t just reselling licences — they’re delivering measurable productivity outcomes. Training is how you make the promise real. |
What a trained customer base looks like
Imagine your typical customer base — 50 SMB accounts, each with 20 to 100 seats of Microsoft 365. Now picture those users confidently running Teams calls, co-authoring documents in SharePoint, automating repetitive tasks, and using Copilot to draft proposals in seconds. Support tickets fall. Satisfaction scores rise. At renewal, the conversation is about expanding — not whether to stay.
That’s not a distant aspiration. It’s what structured, accessible training achieves. And it’s entirely within reach for your customers right now, through TBSC’s ready-to-deploy service.
The TBSC Training Solution
TBSC TRAINING SERVICES
200+ Online Video Lessons — Ready to Deploy Today
- Over 200 professionally produced online video lessons covering the full Microsoft ecosystem
- Concise, on-demand lessons users complete at their own pace — no scheduling, no classroom, no travel
- Quick and easy to deploy — your customers can be up and running within days
- White-label ready — present the training under your own brand
- Flexible commercial models: standalone product, managed service bundle, or renewal value-add
- Progressive learning paths from foundational skills to advanced Copilot usage
- Keeps customers loyal by giving them ongoing reasons to engage with you
Covering: Microsoft 365 | Microsoft Copilot | Teams | Excel | Word | PowerPoint | Outlook | SharePoint | OneDrive
The simplest upgrade to your services portfolio
Adding training to your offering doesn’t require you to hire instructors, build content, or manage a learning platform from scratch. TBSC has done that work. What you bring is the customer relationship and the understanding of their needs. Together, that combination is extremely powerful — and immediately monetisable.
Whether you position it as a premium support tier, a dedicated training retainer, or a value-added benefit included with new deployments, the TBSC library gives you the flexibility to fit training into any commercial model you already use.
The question isn’t whether your customers need training. They do. The question is whether you’ll be the one to provide it — and to capture the loyalty and revenue that comes with it.
0 Comments